The goal is to amplify cross-brand engagement, this campaign bridges wellness culture and mindful snacking through a tactile content experience. We designed and hand-crafted 30 functional boombox kits, reverse-engineered from compact speakers and rebuilt inside custom laser-cut cardboard structures.
Each unit doubles as a snack container and music device: recipients scan a QR code to access a curated Sunbites track on Spotify while enjoying baked, minimally processed snacks from a pull-out drawer.
The result is a multi-sensory influencer kit designed to embody movement, femininity, and modern wellness culture in Bangkok’s fitness scene.
