A collection of unreleased graphic direction and visual development created for Prettiest to Me by HYBS.
The project explored a complete visual identity surrounding the music video, including title sequence explorations, logotype development, typography systems, promotional graphics, merchandise concepts, and supporting visual assets intended to extend the narrative beyond the screen.
While the final production ultimately moved in a different direction, these studies remain a snapshot of the creative process, capturing an alternative interpretation of the song and the world that might have existed around it.
