It’s that time of the year again where we all look back to where we started. Today, we’re happy to share our very earlier collaboration in the Exhibition approach within our collective, Platform.
Last April, we’re helping S9 Intergroup retelling their story behind their products through a new unconventional ‘modular’ gesture in booth design for @asa_expo 2024. S9 is a renowned Thai decorative material distributor who specializes in CMF for housing and establishes its very distinct three sub-brands. @supersurface.official@superstampedconcrete@supercolor.official
Our goal is to help pushing the interactive customer experience in new artistic grounds. Since booth-making creates a lot of maximal short-term waste, we’re creating a solution that allows room for understanding of today and tomorrow’s repurposing.🕹️✨💫
Detail
Detail
An exhibition and spatial design concept developed for S9 Intergroup at ASA Expo 2024.
The project explored a modular approach to booth-making, rethinking how temporary exhibition structures could become more adaptable, reusable, and experience-driven. Rather than relying on conventional trade show displays, the system was designed as a collection of interchangeable architectural components that could be reconfigured, expanded, or repurposed beyond a single event.
The exhibition introduced visitors to the distinct identities of Super Surface, Super Stamped, and Super Color through a curated spatial narrative, transforming product displays into a more engaging and interactive journey. The result was a booth concept that balanced storytelling, brand communication, and sustainability, while encouraging a longer lifecycle for materials typically destined for short-term use.
